
The PgCert readings and the final in-person session on feedback were particularly interesting for me as this was something I had already been reflecting on a lot by myself. The discussions with my tutors and peers during the session gave me plenty of food for thought.
One of the main aspects I have been considering is the use of language in feedback, which can be challenging for me. Firstly, because I come from a south Italian culture where communication is quite direct, which can sometimes contrast with UK academic norms. Secondly, as I am not a native English speaker, and I need to be particularly careful in choosing words appropriately to avoid misunderstandings with students.
After the session on feedback, I started thinking about how I could structure feedback using principles of Nonviolent Communication (NVC), something I have been studying in the past, but I never had the chance to apply within the feedback context. From my research, I also found out that the NVC approach was very much in line with the guidelines on how to provide feedback available on the UAL portal. (See link in References about UAL Resources and Guidelines for assessment)
As the only way to use NVC is to put it into practice, I decided to do a practical exercise where I imagine giving feedback to my audiovisual journalism students, keeping in mind the four key principles of NVC: observing without judging, expressing feelings to build connection, addressing needs and learning goals, and making actionable positive requests.
1. Observing without judging
Negative: “Your video feels a bit dull and does not capture the audience’s attention.”
Positive: “Your video follows a clear narrative, but adding more dynamic shots or varied pacing could help maintain audience engagement.”
2. Expressing feelings to build connection
Negative: “Your story is too simple and does not have much emotional impact.”
Positive: “I really appreciate how clearly you tell the story. I feel it could be even more powerful if you included more personal testimonies or background music to create an emotional connection.”
3. Addressing needs and learning goals
Negative: “Your camera work is shaky and not professional.”
Positive: “I can see that you experimented with different shots, which is great. Using a tripod or stabilising techniques might help make your footage look more polished.”
4. Making actionable positive requests
Negative: “Your script is not engaging enough.”
Positive: “Would you be willing to add more descriptive language or visual storytelling elements? That could help bring the narrative to life.”
These excercise helped me understand the right approach to feedback to improve communication with my students and make them feel valued and boost their self-esteem while learning. Moving forward I will incorporate this approach more into my written feedback as I think this is the right way to go!
References
Broadfoot, P. (1996) ‘The social purposes of assessment’, in Education, assessment, and society: a sociological analysis. Buckingham: Open University Press, pp. 19–38.
McDonald, J.K. and Michela, E. (2019) ‘The design critique and the moral goods of studio pedagogy’, Design Studies, 62, pp. 1–35.
Rosenberg, M.B. (1995) Words Are Windows or They’re Walls: A Presentation of Nonviolent Communication. Create Your Life-Production.
Turner, J.C. (1984) ‘Failure and defeat as determinants of group cohesiveness’, British Journal of Social Psychology, 23(4), pp. 303–314.
UAL Resources and Guidelines for assessment
University of the Arts London (n.d.) Assessment and feedback resources. Available at: https://www.arts.ac.uk/about-ual/teaching-and-learning-exchange/resources/assessment-and-feedback (Accessed: 25 March 2025).
University of the Arts London (2024) Supporting inclusive and developmental crits: A guidance for staff at UAL. Available at: https://www.arts.ac.uk/__data/assets/pdf_file/0019/451180/Crits-Guidance-Sep-2024.pdf (Accessed: 25 March 2025).
University of the Arts London (2022) Compassionate feedback: Ideas for prompting reflection on compassionate approaches to feedback. Available at: https://www.arts.ac.uk/__data/assets/pdf_file/0025/381364/Compassionate-feedback-prompts_Final_November-2022-3.pdf (Accessed: 25 March 2025).
University of the Arts London (n.d.) Take 5 – UAL’s Assessment Criteria. Available at: https://www.arts.ac.uk/students/stories/take-5-uals-assessment-criteria (Accessed: 25 March 2025).